Fucking Good Content by Dan Kelsall

Author:Dan Kelsall [Kelsall, Dan]
Language: eng
Format: epub
Published: 2019-02-22T05:00:00+00:00

Put it this way. How many times have you made a purchase after reading a social media post? Rarely, right? How about a blog post on a website? Same?

Now, when it comes to B2C, I'm pretty sure tons of people make purchases when they watch videos from their favourite influencers, because the we all know the general public are a bit dim and can't make decisions for themselves, but it's a little different when it comes to B2B.

Because when it's a business purchase, it's never an impulse buy, is it? It's generally pretty measured. They need to know miles more about you before deciding to pick up that phone, or fill in an enquiry form on your website, never mind part with some of that tiny budget that they only got after pulling the ops director with the hairy mole and yellow pits at the Christmas party.

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